Our Advisers

Mr. Mohammad Haroon Choudhry

Our adviser on Internet Marketing - Mr. Mohammad Haroon Choudhry, was born in Pakistan. He lives in Tashkent for more than 14 years. He is a person, who was the first creator of virtual Internet Catalogue of hotels in Uzbekistan www.harleytourism.com and now successfully develops unique Internet project www.freedomland.org, that covers big number of different spheres including tourism.

His professional profile is as follows:

Educational
Qualification:

Master of Economics (1979 Punjab University);

Participated in many Seminars and Courses on Marketing, Sales Management, Field force Training, Advertising, Distribution, Sales Promotion, etc.

Professional experience

Since November 2003 - freelance consultant

Organisation: First Babur International (JV with Leather Field), Harley Associates
Designation: Director
Responsibilities: Establishment of Leather Tanning Joint Venture with Uzbek Govt. in Tashkent. Consultant on Uzbek Affairs, Tour Operators, Marketing consultant. To oversee the purchase, production, and Transportation by Air to Pakistan.
Import and marketing of consumer items in Central Asia. Cargo charter flights from Tashkent to Pakistan.
Duration: April-95 - November 03

Organisation: Lakson Tobacco co. Ltd.
Designation: Marketing Manager (Export)
Responsibilities: Export and Marketing of Cigarettes to China, Middle East, Ex-Soviet Republics. Co-ordination with M/s. Phillip Morris, and Rothmans International.
Duration: July-93 to June-95

Organisation: Lakson Tobacco co. Ltd.
Designation: Regional Sales Manager
Responsibilities: Looking after annual sales of 9 Billion Cig. Annual turn over of 3.4 Billion Rupees. (120 Million US $). Plan and oversee the implementation of sales, merchandising, promotion, and distribution strategies. Oversee the Co-ordination between Product Management, & District Management.
Oversee the working of 9 Distribution Godowns. Control, guide the working of 5 District Managers, 17 Area Managers, 3 Sales Promotions Managers, and 487 staff members.
Duration: Jan. 90 to June-93

Organisation: Lakson Tobacco co. Ltd.
Designation: Divisional Sales Manager
Responsibilities: Controling 7 Area Managers, 3 Distribution Godowns, 78 staff members.
Duration: Jan-88 to Dec-89

Organisation: Lakson Tobacco co. Ltd.
Designation: Brand Manager
Responsibilities: Controlling, Planning, Designing, Marketing, Distribution, Promotions, Blending strategies in Co-ordination with different Departments and Agencies.
Duration: Feb-86 to Dec-88

Organisation: Lakson Tobacco co. Ltd.
Designation: Zone Manager
Responsibilities: Implemention of Brand Promotions, Distribution, Merchandising Strategies. Sahiwal Designing Distribution and Promotion. Multan and Distribution Startegies.
Sale of 1840 Million Cigarettes annually. Managing a Sales field force of 9 Persons. One Distribution Godown.
Duration: Jan-82 to Jan-86

Organisation: Lakson Tobacco co. Ltd.
Designation: Zone Representative
Responsibilities: Controlling 19 Distributory towns. Tobacco Implementation of Sales and Distribution Plan. Achievment of Sales Targets.
Duration: Aug-79 to Dec-81

Brief Introduction of Companies

Leather Field

Largest manufacturer and exporter of Leather

Garments from Pakistan.

Annual exports 52 Million US Dollars.

Company owned by real sister.

Pakistan Tobacco Co. Ltd.

Company 100 % owned by British American Company.

Second largest manufacturer of cigarettes. Lakson Tobacco Co. Ltd.

40 % owned by Phillip Morris.

11 % owned by Rothmans International.

Company having 56% market share.

Company belonging to the biggest industrial

Group of Pakistan

First Babur International

Uzbek-Pakistani Joint Venture involved in Tourism services. Harley Associates:

Football Manufacturing, Marketing Consultant Harley Tourism:

DP From Harley Associate Involved in Tourism

To contact Mr. Mohammad Haroon Choudhry haroonch@rambler.ru